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Features

Jump-Starting Business Development After Living in a Socially Distant World Image

Jump-Starting Business Development After Living in a Socially Distant World

Deborah C. Scaringi

As leaders slowly pave ways to restart the economy, lawyers and law firms are looking for the safest route to getting back to work supporting clients who are trying to do the same. At the center of these discussions, an important quandary is brewing: How do we go back to conducting productive business without seeming callous to the harsh realities many people are experiencing?

Features

Prosecuting PPP Fraud May Be Harder Than It Seems Image

Prosecuting PPP Fraud May Be Harder Than It Seems

Christopher M. Ferguson

This article discusses what tools the government has for pursuing seemingly undeserving PPP borrowers, the obstacles to bringing such cases, and the factors that may influence the government's decision in pursuing criminal or civil cases.

Features

Demand for Contract Lawyers Is Rising from COVID-19 Business Disruptions Image

Demand for Contract Lawyers Is Rising from COVID-19 Business Disruptions

MP McQueen

Recruiters say the demand for contract attorneys in corporate and government legal departments and law firms is rising as the ongoing COVID-19 pandemic creates more of certain types of legal work.

Features

Putting the "Social" Back into Social Media: Helping Attorneys Connect with Others Image

Putting the "Social" Back into Social Media: Helping Attorneys Connect with Others

Jaimie B. Field

Most attorneys are expecting social media to be a panacea to bring in new clients during this incredibly unusual time in our history. As marketing and business development professionals and coaches, we know we have to teach our attorneys that, like any other marketing and business development tactic, there is no magic bullet. But that by using social media, it will help them create attention and assist in building relationships.

Features

How to Write Digital Content that Gets Read Image

How to Write Digital Content that Gets Read

Melanie Trudeau

With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.

Features

Small Law, Big Changes: The Coming Disruption in the Legal Industry Image

Small Law, Big Changes: The Coming Disruption in the Legal Industry

Rinky S. Parwani & Greg Garman

The billable hour is still profitable from a transactional perspective, but from a strategic perspective, in today's economy, that profitability has begun to erode. That's because our economy has fundamentally transformed into a service economy that is based on leverage and scale.

Features

COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour Image

COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour

Frank Ready

Not even the economic downturn imposed by the COVID-19 virus may be able to take credit for eliminating the billable hour. While attorneys could be relying more on legal tech to help defray costs, transitioning to a new pricing infrastructure in the midst of so much uncertainty could prove to be a bridge too far.

Features

8 Legal Marketing Strategies that Work Now Image

8 Legal Marketing Strategies that Work Now

Larry Bodine

Many lawyers focus on business development only when they have downtime or when a matter concludes. And, when they do have time, they go to the same old networking events, write for the same old publications, and give the same old speeches. What is the solution?

Features

Ask the Right Questions, Get the Right Hire Via Remote Interviewing Image

Ask the Right Questions, Get the Right Hire Via Remote Interviewing

Sharon Meit Abrahams

Techniques and important guidelines that will help an attorney conduct remote interviews that are efficient and help to lead to quality candidates for hire.

Features

Client Development During the Pandemic    Image

Client Development During the Pandemic   

Larry Bodine

The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.

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