Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here's a process to follow for each of the steps of that journey:
February 01, 2021Spencer X. Smith
Clients want better answers than "we are a fabulous, client centered team." They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.
February 01, 2021Catherine Alman MacDonaghIn the legal industry, transitioning to a culture of care poses more of a challenge to law firms than other businesses. What is needed now is for attorneys to seize the chance to reshape their profession and strengthen their position as leaders of our society.
February 01, 2021Leigh VickeryWith a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation is equal parts mindset, method and message.
February 01, 2021Debra BakerWhat kinds of firms are best positioned to provide superior value to clients and why this is such a critical consideration in the current economic climate.
February 01, 2021Roger E. BartonLaw firms are increasingly adding new staff members and software to calculate their profitability, helping firms determine partner compensation and make other business decisions.
February 01, 2021Andrew MaloneyPart I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
January 01, 2021Gina RubelFirms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm's brand by cutting back too much on their marketing efforts.
January 01, 2021Bill JostenThe game has changed substantially for law firms today — the evolution of the legal business model is underway and artificial intelligence (AI) is playing a big role in calling time on the billable hour.
January 01, 2021Jason BrennanIn the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm's brand by cutting back too much on their marketing efforts.
January 01, 2021Bill Josten
