Law Firm Marketing and Business Development

The current circumstances are giving rise to conversations about pricing, and driving both sides of the law firm-client relationship to seek common ground — both in the form of tried-and-true alternative fee arrangements and those that reflect a more innovative approach.

In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.

A recent UK High Court ruling has provided lawyers everywhere with a stark reminder on the scope of privilege for electronic communications.

As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…

We all know that business and business development will be different post-pandemic, and we are not sure how. This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.

At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.

With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients' transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support?

Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021.