Features
Linking Content into the Client Journey: Why Content Experience Matters
One of the most effective components of legal marketing is thought leadership content. With today's available palette of media tools, law firms are able to design, build and customize the content that their client's experience like never before. Ensuring that this "content experience" is profound and impactful is a necessary and critical endeavor.
Features
Sales Speak: Strategies to Avoid or Reduce Billing Rate Discounts
Requests for discounts have become a routine step in the legal services purchasing process. Lawyers face the uncomfortable task of defending their billing rates in both RFPs and client pitches. But too often, lawyers don't make an effort to resist giving a discount when asked. Mostly because they haven't been trained in how to do it.
Features
Why Accountability in Law Firms Is So Challenging
In an era of "what's in it for me," leaders seeking to ensure the long-term well-being of the firm and its talent often find change initiatives especially challenging.
Features
Digital Dive: The Not-Doing List: Focusing Your Strategic Marketing Plan
Sometimes, we over-engineer solutions. And most often, we don't need to.
Features
How Law Firms Are Overcoming New Business Development Challenges
With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
Features
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
It's not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.
Features
Leadership in Law: Getting a Seat at the Table
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain "a seat at the table" in order to have a voice in planning, and to be viewed as an integral member of the firm's management team. How do you go about earning that seat?
Features
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may require some uncomfortable changes to the ways that attorneys have traditionally thought about building their brands.
Features
Digital Dive: Data-Driven Marketing for Law Firms — Metrics for Success
The best way to make the most of your initiatives? Track them, and adjust according to the data. But that's easier said than done
Features
Reimagining Business Development Training and Coaching
Six Pillars of a Successful Bus-Dev Program For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.
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