Features

COVID-19 Dispels Long-Held Law Firm Operations Myths
During the COVID-19 pandemic, law firms have learned that a large number of "essential" services and Standard Operating Procedure rules and assumptions about how an office works are 1950's myths that need to be identified, examined and re-engineered or discarded.
Features

How to Use Reddit to Market Attorneys
It's safe to say that even if law firm marketers are familiar with Reddit, a very small percentage of lawyers are. But Reddit can be a valuable tool to market attorneys and law firms.
Features

Transitioning to Remote, Electronic Signing for Transactions
The recent move to more remote work environments has prompted many to take a second look at not only e-Signature solutions but also remote online notarization. In order to support transactional practice groups and legal department in making the transition to electronic signing and closings, one must understand the challenges and opportunities of these technologies.
Features

If 2020 Is a Wash, Make 2021 Better By Setting a Marketing Strategy
If you're feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget.
Features

Drumming Up Business While Trumpeting Your News
An Integrated Strategy Despite the current uncertainty, though, developing solid plans with accountability, results and measurement can be done. Preparing a comprehensive business development strategy — one that is integrated with public relations — is more critical than ever to avoid being considered pleasant but boring elevator music.
Features

Communicating During the COVID-19 Crisis
The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement. One area that has been especially hit hard is the communications function.
Features

COVID-19 and Benefit Planning
The COVID 19/Pandemic/Shutdown has caused turmoil and upended benefit planning.
Features

Redefining Law Firm Financial Management In An Era of Unprecedented Economic Uncertainty
The pandemic has forced law firms to reevaluate their expenses, refine their budgets, and review their overall operations to adapt to an environment of perpetual uncertainty. To understand their approach, options, and considerations, LSQ engaged Ari Kaplan Advisors to benchmark a range of metrics and perspectives from leaders at an array of organizations.
Features

Make Your Marketing Purr
Lessons from Our Pets During a Pandemic Our furry companions have used this time of "forced togetherness" to cleverly remind me of some pretty useful marketing lessons for a mid- and post-pandemic world. Here are some of my favorites.
Features

Lean In to Business Development with Video
Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
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