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Law Firm Marketing and Business Development

  • 2019 went down as another record year for law firm mergers. But what do the numbers teach us? Did the tendency to merge apply to law firms across the board? Is the merger mania likely to continue in 2020? What was the impetus for record number of mergers? This article breaks down the available data to answer these questions and attempts to give us a glimpse into the future.

    April 01, 2020Marcus Dyer
  • Making the most of your firm's client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, ultimately, while also increasing the firm's chances of thriving.

    April 01, 2020Linda Hazelton
  • The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.

    March 26, 2020Debra Baker
  • The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.

    March 20, 2020Debra Baker
  • Making the most of your firm's client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, while also ultimately increasing the firm's chances of thriving.

    March 01, 2020Linda Hazelton
  • We hear more and more that exceptional client service and in-depth knowledge of the clients' business and industry are the differentiators in keeping current clients and winning new ones. Value far outweighs cost when it comes to long-term client relationships, bet-the-company work and ongoing client success.

    March 01, 2020Patricia Ellard
  • Technology is changing more rapidly than ever impacting our work, and personal lives. With technology playing such a huge role, it is important for legal marketers to be familiar with technology trends to understand the potential impact on our clients and law firm.

    March 01, 2020Deb Dobson
  • With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.

    March 01, 2020Julie Savarino
  • As more and more attorneys realize that turning to mental awareness education and consulting is a sign of strength and not weakness, the ship of despair is beginning its turn toward better days of mentally strong and agile teams. So, where does one start this new practice? Enter emotional intelligence.

    March 01, 2020Rich Bracken
  • Law firms are clearly in important player in the legal services value stream; as the legal operations movement continues to take hold in corporate client organizations, in-house teams are looking to outside law firms to join them in their efforts to reduce operating costs, improve staffing, take greater advantage of technology, and improve project management processes.

    March 01, 2020Megan Miller