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Law Firm Marketing and Business Development

  • The COVID-19 crisis has caused a money crunch across industries, and CLD budgets are tightening. This downturn demands that CLDs stop writing blank checks for services of indeterminate scope and duration. Here are some ideas for law departments looking to do better.

    July 01, 2020Nathan Cemenska
  • The largest law firms are pouring substantial resources into business development training, cultivating leadership skills and professional coaching, according to a new report, and they're fielding teams of marketing professionals and lawyers to court and maintain clients. But the report found that the efforts — and the results — have been uneven, especially when it comes to developing leadership and building effective client teams.

    July 01, 2020Patrick Smith
  • As leaders slowly pave ways to restart the economy, lawyers and law firms are looking for the safest route to getting back to work supporting clients who are trying to do the same. At the center of these discussions, an important quandary is brewing: How do we go back to conducting productive business without seeming callous to the harsh realities many people are experiencing?

    June 01, 2020Deborah C. Scaringi
  • This article discusses what tools the government has for pursuing seemingly undeserving PPP borrowers, the obstacles to bringing such cases, and the factors that may influence the government's decision in pursuing criminal or civil cases.

    June 01, 2020Christopher M. Ferguson
  • Most attorneys are expecting social media to be a panacea to bring in new clients during this incredibly unusual time in our history. As marketing and business development professionals and coaches, we know we have to teach our attorneys that, like any other marketing and business development tactic, there is no magic bullet. But that by using social media, it will help them create attention and assist in building relationships.

    June 01, 2020Jaimie B. Field
  • With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.

    June 01, 2020Melanie Trudeau