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"Don't Do Stupid" Image

"Don't Do Stupid"

J. Mark Santiago

6 Common Law Firm Accounting Practices That Need to Be Re-evaluated There are a number of tried and true practices in law firms that need more thinking. Not because law firm managers are stupid; it's just that some practices need to be periodically re-evaluated and adjusted to reflect the changing times.

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In a VUCA Environment, Empower Your CMO to Collaborate and Lead Image

In a VUCA Environment, Empower Your CMO to Collaborate and Lead

Tammy Mangan

VUCA is an acronym we don't often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process.

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Best Ways to Expand Key Client Relationships Image

Best Ways to Expand Key Client Relationships

Julie Savarino

<b><i>Part Two of a Two-Part Article</b></i><p>This two-part article defines the specific and best actions lawyers and law firms can take to expand client relationships. This second part covers what law firms as institutions can do to help the firm's departments, practice groups, teams and lawyers expand client relationships.

Features

Best Ways to Expand Key Client Relationships from the Lawyers' and Firms' Perspectives Image

Best Ways to Expand Key Client Relationships from the Lawyers' and Firms' Perspectives

Julie Savarino

<b><i>Part One of a Two-Part Article</b></i><p> For a variety of reasons, many law firms and lawyers struggle to effectively cross-sell or cross-service. This article defines the specific and best actions lawyers and law firms can take to expand client relationships.

Features

Marketing Tech: 7 Habits of Effective Online Marketers Image

Marketing Tech: 7 Habits of Effective Online Marketers

Larry Bodine

The advantage of online marketing is that it is one-to-many, as opposed to in-person marketing which is one-to-one. By adopting the seven habits of effective online marketers, CMOs can generate more business for their law firms.

Features

Lawyers: Being Paid Shouldn't Be Like Pulling Teeth! Image

Lawyers: Being Paid Shouldn't Be Like Pulling Teeth!

Peter A. Johnson

<b><i>What Lawyers Can Learn From Dentists</b></i><p>Nobody enjoys visiting the dentist, but everybody knows you still must pay him or her on the day of service. Attorneys, however, have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. What can we do differently?

Features

Best Ways to Expand Key Client Relationships from the Lawyers' and Firms' Perspectives Image

Best Ways to Expand Key Client Relationships from the Lawyers' and Firms' Perspectives

Julie Savarino

Part One of a Two-Part Article This article defines the specific and best actions lawyers and law firms can take to expand client relationships. This first part includes specific actions individual lawyers can take to expand client relationships.

Features

Five Ways to Maximize Marketing Efforts Image

Five Ways to Maximize Marketing Efforts

Richard Bracken

With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.

Features

Marketing Tech: Why Should Marketers Care About the Blockchain? Image

Marketing Tech: Why Should Marketers Care About the Blockchain?

Deborah Dobson

Technology is playing an ever-increasing role in our lives, personally and professionally. One of the emerging technologies that has caught my eye is blockchain.

Features

Competitive Intelligence: Creating a Culture of Intelligence Image

Competitive Intelligence: Creating a Culture of Intelligence

Patricia Ellard

We hear that clients hate to be cross-sold. However, this does not mean that clients are not interested to be introduced to new colleagues who can provide insight. Rather, cross selling must be thoughtful and tailored to clients' needs

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