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People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don't really like us, they are not going to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
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Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
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While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
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Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.
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Ari Kaplan speaks to leaders in legal ops on key themes emerged that are likely to drive new initiatives in 2023.
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Content marketing is not dead. But it has evolved — and it's more challenging than ever to "win" at content marketing.
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This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
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Starting in late 2021, the drumbeat of "return-to-the-office" began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
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What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm's back-office operations. This article provides a brief overview of five areas where your firm can not just "cut costs" but actually improve operations while doing so.
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Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
