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Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?
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The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?
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While many attorneys know referral partners are an integral piece of their career, they don't take the time to build authentic referral relationships. To their current and future detriment, they don't make quality referral relationships a priority.
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Even when the pandemic subsides, working from home will be remain a constant (at least part of the time) for many lawyers, clients, referral sources, and many others. So, we should continue to work on optimizing our virtual presentation and webinar skills.
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The results of interviewing 30 chief talent officers along with directors and managers of recruiting reveal the impact of the pandemic on entry-level and lateral hiring, the appetite for leveraging technology to address the rapid acceleration in on-campus interviewing and lateral recruitment, and the increased focus on innovation to fuel law firm success.
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Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.
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Law firms can look to a growing trend, however, among their corporate brethren as a model to solve the business development training challenge. It's called Sales Enablement.
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There's simply no better time than these early days of 2022 to take the time to consider and prioritize some essential first steps you can promptly execute to ensure your law practice is on the right path to being even more successful in January 2023 than it is today.
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If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
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While the rapid ascent of home offices may have initially come as a shock to more than a few corporate cultures, the truth is that business leaders who embrace long-term remote working can yield significant cost savings and boost employee morale.