Players On the Move
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Read More › Features
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Larry Bodine
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
Features
As You Are Taking Care of Business, Are you Taking Care of You?
Kimberly Rice
&
Damien Smith
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
Features
When Intelligent Design Is Better Than Evolution
Joel A. Rose
<b><i>Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment</b></i><p>A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.
Features
Cost Recovery in 2018: Predicting Winners and Losers
Rob Mattern
Back in March of this year, we predicted changes and trends the results of the 2018 Mattern Cost Recovery Survey would reveal. At that time, we got our…
Features
'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines
Marguerita Cheng
Reverse SEO is part of a firm's online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
Features
Law Firm Leadership: What is Legal Design Thinking?
Mark Beese
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Features
What Is Legal Design Thinking?
Mark Beese
Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
Features
Professional Development: Overcoming Business Networking Anxiety: It Just Takes Practice
Dr. Sharon Meit Abrahams
Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.
Features
Impact of the Big Four on the Legal Market
Nicholas Bruch
<b><i>EY's Announcement That It Is Acquiring Riverview Law Could Accelerate the Pace of Change in the Legal Industry</b></i><p>There has been much talk in the past year that the Big Four were sniffing around the alternative legal services market looking for an acquisition. That wait is now over. Here is an analysis of how the acquisition may impact different sections of the legal market.
Features
Marketing Tech: Fail Frequently This Fall to Succeed
Ari Kaplan
Engage in initiatives that will allow you to fail and succeed simultaneously.
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