Players On the Move
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Read More › Features
Take Content by the Tale: How to Use Storytelling to Strengthen Your Marketing Materials
John J. Buchanan
In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer's not simple — but it's clear: storytelling.
Features
Do Your Lawyers Think as Business Owners or Employees?
Kimberly Rice
There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?
Features
Social Media Scene: How to Compel Your Staff to Share Your Firm's Social Media Posts
Spencer X. Smith
Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.
Features
Professional Development: Firm Culture As Your Competitive Recruiting and Engagement Advantage
Sharon Meit Abrahams
Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm's unique culture, you can more effectively attract and retain the best talent for your firm.
Features
Media & Communications: How to Make PR Simple, Convenient and Unintimidating for Lawyers
Bethany (Early) Chieffallo
Top Tips for Public Relations Success in Law Firms
Features
You're Fired!
Brenda L. Thompson
<i><b>Dealing With a Job Loss</b></i><p>The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what's important.
Features
'Law Firm Leadership:' Creating a Collaborative Work Environment
Silvia Coulter
Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.
Features
'Competitive Intelligence:' Leveraging CI for Successful Business Development
Jim Jarrell
<b><i>Sometimes You Don't Know What You Don't Know</b></i><p>Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm's competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.
Features
'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture
David McCann
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
Features
'Marketing Tech:' How Law Firms May Ensure Social Media Compliance
Marguerita Cheng
How can law firms ensure social media compliance? What are the rules and restrictions to creating profiles, publishing content and communicating with prospects and clients? This article answers these questions and provides tips to help firms create a sound social media policy.
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