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Personal Branding for Business Development
Schmoozing used to be a valuable skill for an attorney to possess. The ability to converse with clients in a social setting, work a room at a networking event, make a proper introduction, and pick up a lunch check were all essential parts of creating an image of accomplishment, competence and connection.
Today, you are more likely to find an attorney tweeting a link to a recent court decision, posting a blog on LinkedIn, or recording a podcast for distribution across the Internet. Instead of giving a speech to a business trade group, a time-stressed lawyer might prefer to prepare a webinar to be broadcast at a later date.
Which of these approaches to business development — the personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.
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