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<b><I>Voice of the Client:</I></b> Client Feedback and Recent GC Panel Insight

By Bruce Alltop
August 01, 2017

Given the level of focus placed on client teams, industry teams, and client feedback by our law firm clients over the past 18 months, it would appear that firms are not only seeking out the voice of the client, but they are listening and taking action.

When I became a Chief Marketing Officer back in 2004, I sent an email message to the partners in the firm extolling the virtues of asking our clients for feedback. I did my best to make the message compelling, citing results from a then recent survey that read, “According to a recent survey of Fortune 1000 Corporate Counsel, only 31% of a firm's clients are satisfied with their outside law firm's performance.”

Aside from making the point that about two-thirds of the F1000 were dissatisfied with their existing outside counsel, my message attempted to communicate the strong correlation between our competitors doing a better job of seeking feedback and improving their performance with my firm losing wallet- and market share.

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