Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

<b><I>Marketing Tech:</I></b> Qualities That Clients Want

By Ari Kaplan
September 02, 2017

In my interviews earlier this year with 27 individuals responsible for litigation-related decision-making in law firms and corporate law departments, including 10 in-house lawyers, nine in-house administrative litigation support leaders and eight AmLaw 200 law firm partners, there were a number of universal themes that the survey participants emphasized.

In addition to offering their views on current litigation challenges and where companies are making their biggest investments in 2017, the rise in cloud adoption, a renewed focus on in-sourcing, and a heightened recognition of what makes the client/vendor relationship successful resonated throughout the conversations.

Interestingly, the appetite for self-service options in both law firms and law departments is heightening the need for distinctive client service. For corporate counsel, communication was the most cited quality that they value in an outside provider. In-house administrative leaders recognized competence most often and law firm partners emphasized responsiveness.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Removing Restrictive Covenants In New York Image

In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?

Fresh Filings Image

Notable recent court filings in entertainment law.