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Marketing Tech: Finding a Few More Minutes for Marketing and Business Development
Years ago, when trying to improve some of my snacking habits, I stopped buying cookies, candy and savory chips. Magically (and perhaps obviously), I quickly found that I ate less junk food. In effort to find a few more minutes a day for marketing, I recently applied this same basic, but effective, technique to my time management and the results have been just as immediate.
Similar to the many professionals I coach, time is my universal excuse for skipping business development. That said, I recognize that if I don't spend the time focusing now, I will spend too much of it worrying later. So, at the beginning of the year, I conducted a self-assessment and realized that I waste a few minutes a day (ok, maybe longer) reading the news.
Be honest — you occasionally (routinely) do this, too. You're in the middle of a project and decide to briefly visit a favorite source of online information. All of a sudden, you are engrossed in minutiae traveling down a circuitous route of complete distraction. For example, I might read about a football game and then wonder when the stadium was built. So, I casually investigate the facility's history on Wikipedia. I might find some odd details about arena naming rights and continue my research odyssey until 30 minutes have evaporated and a series of calls consume the remainder of my day, leaving no time for my objective.
Enjoy the Benefits of BlockSite
To combat this problem, I noted a list of websites that I visited most often to feed my need for distraction and procrastination. Then, I blocked them. Period. I found a browser plug-in named BlockSite and began adding URLs, such as NYTimes.com, Yahoo.com, and News.Google.com, among others, to it. Now, every time I have the urge to check the news during the day and instinctively try to visit one of those sites, it is blocked. What is interesting about this experiment is that I don't actually unblock the site. In fact, my demand for information seems to be satisfied by simply trying, rather than succeeding.
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