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Showcasing Attorney Expertise: Guidance for Law Firms

By Cindy Sharp
March 01, 2018

Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.

Marketing the Law Firm has previously published my articles relating to creation and implementation of successful content marketing programs. If interested, check out Thought Leadership Initiative: A Road Map for Law Firms, in the March 2016 issue of MLF and Engaging Lawyers in a Profitable Speaking Initiative in the March 2017 issue.

Firm-Sponsored Educational Events

Indeed, speaking at programs offered by bar associations and trade groups helps attorneys build a robust professional brand and develop relationships. However, firm-sponsored seminars or workshops can have an even greater impact. The firm controls the message, targets the audience and can schedule multiple sessions over the course of a year.

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