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Adding Value with a Client Visit Initiative
The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.
Under this guiding principle, Baker Donelson spent the past five years emphasizing the important role client visits play in providing exceptional client service. In response to the realities of the legal industry, including changing market dynamics and increased competition, the firm was determined to put a more singular focus on in-person client interactions.
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