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'Sales Speak:' Savvy Salesmanship is a Hallmark of Successful Business Development
Wilder Knight II is counsel in Pryor Cashman's Media & Entertainment group. An athlete, he wanted to combine his interests and professional pursuits, particularly his regular attendance at film festivals and markets around the world (including the American Film Market, and the Berlin, Cannes, Tribeca, and Toronto Film Festivals).
“I'm a runner and almost everything you do at film festivals is physically unhealthy (e.g., eating and sitting) so I was looking for something to balance that out,” says Knight, who created the Freeway-Pryor Cashman 5K Run and now promotes it at every festival and market he attends. “It is a great way to meet and do something fun with clients,” he advises.
In addition to building camaraderie, the race series raises money for local charities, such as Samoshel, a Santa Monica homeless shelter, and Heal the Bay, an organization working to restore and preserve the coastal waters in Southern California, which further enhances Pryor Cashman's profile. “And, it has resulted in a lot of business because you bond with and get to know the people you run with,” notes Knight.
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