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Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Have you noticed after you visit a retailer's website, you often see banner ads for the company on other websites that you visit, including Facebook? This is a widely employed online technique called retargeting, to remind you to return to the earlier site that you visited.
E-commerce companies, recruiters, universities, real estate brokers — and now law firms — are employing retargeting to display online advertising to website visitors who previously visited your law firm site. These visitors are prospective clients who might otherwise contact a competitor because they left your firm's website and then found theirs.
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Once the retargeting campaign is set, it works automatically. It personalizes the follow-up based on a particular Web page that an in-house counsel visited or a particular path the person took through your firm website. Retargeting then harnesses the power of familiarity. It's like seeing someone in a Starbucks and then meeting him or her later at a business event.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
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Legal Possession: What Does It Mean?
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