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Media & Communication: 3 Ways to Drive Higher ROI from Press Releases
According to the Museum of Public Relations, the first actual press release was issued in 1906. Its purpose was to ensure that the reporters covering a Pennsylvania Railroad train derailment had accurate information. Since then, the purpose of a press release, and the perception of its value, have evolved.
In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? Do the benefits of a release outweigh its substantial cost? Do firms continue to churn out releases simply because they always have, regardless of the ROI? These are questions that have been debated, with relish, among legal marketing professionals for years now.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.