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In a VUCA Environment, Empower Your CMO to Collaborate and Lead

VUCA is an acronym we don't often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world. Buyers of legal services are more sophisticated than ever and are redefining the meaning of value, some are involving procurement professionals in the buying process.

8 minute read May 01, 2019 at 12:07 AM
By
Tammy Mangan
In a VUCA Environment, Empower Your CMO to Collaborate and Lead

There is no question that we are doing business in a VUCA environment. VUCA is an acronym we don't often hear in the legal industry. It stands for volatile, uncertain, complex and ambiguous, and was coined by the U.S. Army to describe the post-Cold War world.

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