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Competitive Intelligence: How Client Intelligent Is Your Firm?

By Stacy Rowe
June 01, 2019

“Our clients don't expect us to provide excellent service,” said no one, ever.

Law firms know the importance of providing great service; in fact, it's hard to find a law firm website that doesn't focus on client service as a differentiator. Here are just a few excerpts pulled from law firm websites: “committed to a deep understanding of a client's business,” “provides superior client service,” “gives clients the focus and service of a boutique,” “delivers consistent and uncompromising quality and value to our clients,” and “values long-term client relationships.”

Underlying great client service is a strong understanding of the client's business and goals. Clients expect lawyers to know their business and industry; but, this is easier said than done. There are many barriers to success when it comes to helping lawyers develop a strategic client mindset: they don't have time, they don't see the benefit, or they simply don't know how to use client intelligence.

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