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The Importance of Social Skills: Technology and Data Are Not Enough to Grow Your Firm's Business

By Jamie B. Field
June 01, 2019

Go to any legal industry publication and there is always a plethora of articles on any given day about new technology for our industry. There are stories about artificial intelligence taking over, and there are plenty of blog posts which explain how the legal industry should be using data.

In March 2019, Wolters Kluwer Legal & Regulatory Division conducted a survey and published their findings in a report entitled "The 2019 Future Ready Lawyer." The report comes to this conclusion:

"Leveraging technology as a strategic advantage is characteristic of high-performing businesses and professionals around the world. The same is true for the legal sector. Technology is a differentiator, and will become even more important as legal professionals recognize and leverage the unprecedented insights, capabilities, and efficiencies that technology delivers."

Legal marketers and law firm leaders cannot afford to discount technology and data. In fact, the amount of data created on a daily basis is staggering. According to the sixth annual research report by Domo, a provider of a cloud-based operating system for business which helps companies interpret data, they found:

"Over 2.5 quintillion bytes of data are created every single day, and it's only going to grow from there. By 2020, it's estimated that 1.7MB of data will be created every second for every person on earth."

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