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Maximize the Impact of Firm Sponsorships with Social Media
Law firms are some of the most generous entities in existence. I'm not aware of any other industry where the professionals are expected to do work for free as part of their duty. Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.
As a law firm marketing leader and strategist, this process will involve you and your team, and also require a nominal amount of effort for those doing the charitable work. Before we all had social media available at our fingertips, the good work you do would be relegated to those present at an event, or to those who happen to read a specific publication. Now, with very deliberate activities, we can magnify the effects of your efforts through the social media channels you control and maintain as a firm.
Utilizing social media before, during, and after firm sponsorships events will help to gain the attention of the audiences both you and the organizations themselves would like to reach. You can easily highlight your involvement by showcasing the work you and the nonprofit organization are doing through the systematic process detailed below. The organization itself will benefit from the added awareness that you are doing on their behalf, while you demonstrate your generosity and engagement.
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