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Competitive Intelligence: "Dear Marketing & Business Development Professional …"

By Stacy Zinken
May 01, 2020

 

Every day, I have the unique opportunity to work with smart, creative, driven professionals across law firm library and marketing departments. While there are many differences in the types of work and skill sets the teams have, they do have at least one, important shared goal: helping to drive results for clients. These clients are both internal clients — the lawyers — and ultimately the firm's external clients.

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