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In just over six months, the world has gone from the ordinary and mundane to the extraordinary and crazy. The COVID-19 pandemic has likely changed how law firms operate from now on, and it has affected all areas, from client service and IT to business development and attorney recruiting and advancement.
One area that has been especially hit hard is the communications function. Why is that? A few reasons:
Since most firms have their attorneys and staff working remotely, that presents a plethora of challenges — especially for those involved in communications. Not only are the processes of how we write now more convoluted and complex but the volume of communications as increased — both externally and internally. At my firm, Sheppard Mullin, our lawyers are blogging significantly more than they have before and our Chair routinely sends out an email internally updating the entire firm with the latest news about returning to the office, how the firm is managing the COVID-19 pandemic, and how the firm is faring financially.
Some of the bigger issues affecting communications include:
While there are many things you can do to help manage your firm's communications connected with and during the COVID-19 crisis communications, here are a few initial suggestions:
I reached out to a few industry colleagues to get their perspectives and insights on law firm communications during this pandemic. (Many thanks to Cheryl, Laura and Ryan for sharing!) Here are some of their thoughts and tips:
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