Make Your Marketing Purr 

Seize Opportunity

Feeding time in a multi-cat home is not for the timid. Peeling back the lid from a fresh can of food sets the insanity in motion. The first cat to reach the bowls usually secures prime real estate and a slightly larger meal portion (it also gives him/her a head start on surveying the other bowls for a second serving). Similarly, our trio is always on the lookout for a slightly open closet or patio door (that I assume they believe leads to some feline utopia), an unguarded dinner plate or that random piece of plastic that seems to spark their playful side just as I drop off to sleep. Bottom line: They know opportunity when they see it. As a legal marketer, strive to have the same intensity and response instincts of a cat. Make is a point to remain cognizant of local, regional and national events (elections, holidays, etc.) that you can strategically leverage across a variety of functional areas. In addition, stay aware of industry- or practice-specific news that may present opportunities for commentary or collaboration. While it is often easy to fall into a reactive mode when so much is coming at us, particularly during the current challenging times, those firms that proactively look for competitive differentiators and opportunities to break from the pack are ones that will be rewarded with a more responsive and client-focused brand.