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Media & Communications: What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part I

By Gina F. Rubel
February 01, 2021

Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source — the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021. Included are:

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  • Hank Grezlak, Editor-in-Chief, Regional Brands & Legal Themes (The Legal Intelligencer, New Jersey Law Journal, New York Law Journal, Daily Business Review (FLA), Daily Report (GA), The Recorder (CA), Connecticut Law Tribune, Delaware Law Weekly, Delaware Business Court Insider)
  • Victoria Hudgins, Reporter, Legaltech News
  • Lizzy McLellan, Senior Editor, Business of Law
  • Molly Miller, Chief Content Officer
  • Max Mitchell, Bureau Chief, The Legal Intelligencer
  • Zack Needles, Editor-in-Chief, Law.com
  • Gina Passarella, Editor-in-Chief, Global Legal Brands (The American Lawyer, Corporate Counsel, The National Law Journal, Legal Week, China Law & Practice)
  • Angela E. Turturro, Esq., Special Sections Editor, New York Law Journal

How has legal publishing and journalism changed because of COVID-19?

Everyone said legal publishing and journalism hasn't changed as an industry or from a reporter's perspective. Like most, they are working from home and dealing with constant updates in a time of uncertainty. The transition to work-from-home was smooth because ALM had built the technological infrastructure prior to 2020. Most noticed a significant change in the stories, such as a large influx of COVID-related topics, especially early in the pandemic.

Molly: Context and analysis are even more important. Having experienced reporters and editors who understand the industry is more valuable than ever. We see during times of great change or crisis that readers are more dependent on coverage of developments and the implications. We saw phenomenal growth in our traffic and engagement — a testament to our readers that they are hungry for information they can use to manage through this significant disruption. The reporters and editors have not missed a beat this year despite challenging circumstances like balancing childcare, health scares and work demands.

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