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Marketing the Law FirmFeaturesDiversityLaw Firm Marketing and Business Development

Business Development: How Impactful D&I Programs Can Drive Business Development and Profits

By Sheila Murphy
June 01, 2021

Diversity & Inclusion (D&I) is not only the right thing to do — it's also the smart thing to do. Impactful D&I programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.

D&I As a Business Imperative

Most firms recognize that D&I is a critical factor in recruiting and retaining outstanding talent to drive exceptional organizational results. Diverse and inclusive legal teams can access their different backgrounds and experiences to generate more informed advice, creative strategies and options, and better understand their clients.

Many studies back diversity's benefits to work product. The studies demonstrate that diverse teams drive more successful outcomes through creativity and better decision-making. Better advice, strategies, and results lead to happier clients. Happier clients re-hire their law firms.

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