Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Sales Speak: Selling Doesn't Cause Buying
Over the years, certain sales people have emerged whose greatness stands the test of time and has changed how we think about selling. Each have made contributions to our understanding of the science (and really the art) of selling. Which one of these greats stands out as the GOAT of selling?
Was it Dale Carnegie, who taught the importance of building relationships and trust to secure the sale? Or was it Zig Zigler, who focused on the enthusiasm and excitement you should have for your product or service. Or maybe it was Ron Popeil, who pioneered fast-talking infomercials and stunningly powerful sales talk and, in the process, sold millions of household inventions and kitchen gadgets. Or maybe the greatest sales person was David Ogilvy, the star adverting veteran whose insights built global powerhouse brands.
Or how about Larry Ellison, the entrepreneur who built Oracle through his sheer selling force of nature into one of the largest and most powerful technology companies in the world. Or maybe it was John Patterson, the founder of National Cash Register who sold a new invention to store owners and, in the process, developed the first sales script, the first sales process, and the very first sales training program.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.