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Marketing the Law FirmFeaturesDiversityLaw Firm Marketing and Business Development

Gender Pay Gap Widening Among Senior Marketing Professionals

By Patrick Smith
November 01, 2022

A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.

The 2022 Marketing and Business Development Compensation Survey, which examined data from 2021 and was conducted in the first quarter of 2022, showed that women make up more than three-quarters of the marketing and BD professionals at law firms, but that they overwhelmingly receive a smaller share of revenue per lawyer (RPL) than their male counterparts.

Rising Tide At the Top

The survey examined salaries and bonus scales for various titles within the marketing and business development realm, from coordinators and managers through directors and C-level personnel.

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