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Voice of the Client: General Counsel's Top Concerns and Other Takeaways From A GC Panel
GCs may change, but the themes remain surprisingly consistent…
I attended the 30th Annual Marketing Partners Forum in Southern California recently and sat in on the General Counsel Panel discussion. I get a lot out of these sessions. I haven't been to a GC panel in half dozen years so I was a little surprised (not really though) that the messages haven't changed.
General counsel may change, but their themes remain surprisingly consistent:
- Understand our business;
- Partner with us;
- Be efficient; and,
- Collaborate …
among others gems of advice.
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