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Those of us who started the year afresh with a new business development plan may be getting into the swing of things with breakfast, lunch or dinner meetings.
We have determined the best contacts who have the highest probability of sending us clients, researched target clients, made our lists and have a plan for effective introductory meetings and follow ups. We have hopefully made a few calls and set up a few meetings.
People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don't really like us, they are not going to refer business to us.
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With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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