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Email Communication Can Establish Good Relationships As Well As Your Personal Brand
My longtime trusted contact at a promotional products company had quit, so I was assigned a new rep. My first outreach to this individual was an email with details of an order needed for one of my clients — quantity, color, imprint details and date needed. The reply confirmed everything I had requested, except the delivery date, which was about a week beyond the date we needed the stuff. When I replied that the turnaround time listed on their website for the item in question was just a few days, the reply was as follows: "Not with the type of imprint you want." And then … a sad face emoji.
I was taken aback. I mean, I had not met, spoken, or ever worked with this rep, and having a sad face as part of the reply felt very casual and superficial to me. And, truth be told, I don't think that the rep was all that sad.
How we opt to communicate in emails, whether we personally know the recipient or not, can go a long way toward not only forging a good working relationship with the recipient, but establishing a strong personal brand. What are you projecting with your emails? Are you professional? Respectful of others' time and attention? Sincere?
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