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Developing Client Personas Can Help Maximize Marketing and Business Development
Who are your ideal clients and why do they (or should they) hire you?
This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers and practice groups can describe the general category of their target clients — Fortune 100 companies, high-net-worth individuals, private equity funds, technology startups, advertising agencies, commercial real estate developers, pharmaceutical and life sciences companies, etc. But they often can't identify with specificity which prospects within those categories would be ideal clients for their practice.
As a result, they are likely spending time, energy and money marketing to an audience that might be too broad, using messaging that doesn't resonate with — and perhaps doesn't even reach — the clients they want to attract. It may also mean taking on work for less-than-ideal clients and missing opportunities to build client relationships with gold-standard clients that could not only lead to better and more satisfying work but also open doors to other similar clients.
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Bonus Content: How Emerging Technologies Are Impacting IP: A Chat With Legalweek Speaker Ryan Phelan
A Q&A with conference speaker Ryan Phelan, a partner at Marshall, Gerstein & Borun and founder and moderator of legal blog PatentNext, to discuss how courts and jurisdictions are handling novel technologies, the copyrightability of AI-assisted art, and more.
Overview of Regulatory Guidance Governing the Use of AI Systems In the Workplace
Businesses have long embraced the use of computer technology in the workplace as a means of improving efficiency and productivity of their operations. In recent years, businesses have incorporated artificial intelligence and other automated and algorithmic technologies into their computer systems. This article provides an overview of the federal regulatory guidance and the state and local rules in place so far and suggests ways in which employers may wish to address these developments with policies and practices to reduce legal risk.
Is Google Search Dead? How AI Is Reshaping Search and SEO
This two-part article dives into the massive shifts AI is bringing to Google Search and SEO and why traditional searches are no longer part of the solution for marketers. It’s not theoretical, it’s happening, and firms that adapt will come out ahead.
While Federal Legislation Flounders, State Privacy Laws for Children and Teens Gain Momentum
For decades, the Children’s Online Privacy Protection Act has been the only law to expressly address privacy for minors’ information other than student data. In the absence of more robust federal requirements, states are stepping in to regulate not only the processing of all minors’ data, but also online platforms used by teens and children.
Revolutionizing Workplace Design: A Perspective from Gray Reed
In an era where the workplace is constantly evolving, law firms face unique challenges and opportunities in facilities management, real estate, and design. Across the industry, firms are reevaluating their office spaces to adapt to hybrid work models, prioritize collaboration, and enhance employee experience. Trends such as flexible seating, technology-driven planning, and the creation of multifunctional spaces are shaping the future of law firm offices.