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Developing Client Personas Can Help Maximize Marketing and Business Development
Who are your ideal clients and why do they (or should they) hire you?
This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers and practice groups can describe the general category of their target clients — Fortune 100 companies, high-net-worth individuals, private equity funds, technology startups, advertising agencies, commercial real estate developers, pharmaceutical and life sciences companies, etc. But they often can't identify with specificity which prospects within those categories would be ideal clients for their practice.
As a result, they are likely spending time, energy and money marketing to an audience that might be too broad, using messaging that doesn't resonate with — and perhaps doesn't even reach — the clients they want to attract. It may also mean taking on work for less-than-ideal clients and missing opportunities to build client relationships with gold-standard clients that could not only lead to better and more satisfying work but also open doors to other similar clients.
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COVID-19 and Lease Negotiations: Early Termination Provisions
During the COVID-19 pandemic, some tenants were able to negotiate termination agreements with their landlords. But even though a landlord may agree to terminate a lease to regain control of a defaulting tenant's space without costly and lengthy litigation, typically a defaulting tenant that otherwise has no contractual right to terminate its lease will be in a much weaker bargaining position with respect to the conditions for termination.
How Secure Is the AI System Your Law Firm Is Using?
What Law Firms Need to Know Before Trusting AI Systems with Confidential Information In a profession where confidentiality is paramount, failing to address AI security concerns could have disastrous consequences. It is vital that law firms and those in related industries ask the right questions about AI security to protect their clients and their reputation.
Pleading Importation: ITC Decisions Highlight Need for Adequate Evidentiary Support
The International Trade Commission is empowered to block the importation into the United States of products that infringe U.S. intellectual property rights, In the past, the ITC generally instituted investigations without questioning the importation allegations in the complaint, however in several recent cases, the ITC declined to institute an investigation as to certain proposed respondents due to inadequate pleading of importation.
Authentic Communications Today Increase Success for Value-Driven Clients
As the relationship between in-house and outside counsel continues to evolve, lawyers must continue to foster a client-first mindset, offer business-focused solutions, and embrace technology that helps deliver work faster and more efficiently.
The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies
Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.