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Features

Client Maximization: Doing Well by Doing the Right Things Image

Client Maximization: Doing Well by Doing the Right Things

Linda Hazelton

Making the most of your firm's client base need not be a costly undertaking. There are several steps a firm of any size can undertake to improve client experiences, while also ultimately increasing the firm's chances of thriving.

Features

Competitive Intelligence: Helping Your Client Know Their Client Image

Competitive Intelligence: Helping Your Client Know Their Client

Patricia Ellard

We hear more and more that exceptional client service and in-depth knowledge of the clients' business and industry are the differentiators in keeping current clients and winning new ones. Value far outweighs cost when it comes to long-term client relationships, bet-the-company work and ongoing client success.

Features

How Law Firms Are Overcoming New Business Development Challenges Image

How Law Firms Are Overcoming New Business Development Challenges

Julie Savarino

With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.

Features

Linking Content into the Client Journey: Why Content Experience Matters Image

Linking Content into the Client Journey: Why Content Experience Matters

Jennifer S. Bankston

One of the most effective components of legal marketing is thought leadership content. With today's available palette of media tools, law firms are able to design, build and customize the content that their client's experience like never before. Ensuring that this "content experience" is profound and impactful is a necessary and critical endeavor.

Features

Increasing Client Requirements: Securing Law Firms for the 21st Century Image

Increasing Client Requirements: Securing Law Firms for the 21st Century

Debra Gray

Clients expect sophisticated and secure systems to keep their information safe. This obviously makes your IT professional's job much harder. Additionally, attorneys expect instant performance and near 100% up time. Achieving the delicate balance between accessibility and security is a challenge.

Features

Professional Development: Proactive Marketing for the Win Image

Professional Development: Proactive Marketing for the Win

Meg Pritchard

I Tend to Think of Marketing and Business Development Efforts In Four Buckets: Passive Marketing, Active Marketing, Reactive Marketing and Proactive Marketing The view of (most) law firm leadership has evolved, but there is a long expanse of ground between viewing the marketing function as a cost center and recognizing — and capitalizing on — its potential to drive revenue and profits.

Features

Effectively Managing Increasing Client Security Requirements Image

Effectively Managing Increasing Client Security Requirements

Christopher Perrotta

Gone are the days of naively assuming our confidential data is secure. Increasingly, clients, stakeholders, regulators and others are demanding proof that firms are actively protecting the PII to which they have access, and this evidence is being demanded both before and after security incidents. It is imperative law firms have the positions and processes in place to handle security incidents with urgency, accuracy and completeness.

Features

Professional Development: Reimagining Business Development Training and Coaching Image

Professional Development: Reimagining Business Development Training and Coaching

Debra Baker

Six Pillars of a Successful Bus-Dev Program For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.

Features

Competitive Intelligence: Assumptions and CI Don't Mix Image

Competitive Intelligence: Assumptions and CI Don't Mix

Patricia Ellard

Sometimes I assume my clients know what I can do for them and what they should ask for. You all have heard the old adage about what happens when you assume. I still laugh when I think of my elementary teacher saying it, but It's such a basic idea, and applies in so many situations. Here are just a few of which I've been reminded.

Features

Resolving Fee Disputes: It's in Your Best Interest, Too Image

Resolving Fee Disputes: It's in Your Best Interest, Too

Patricia King 

Lawyers should know that they ignore clients with questions at their peril. The first thing to remember is the client is entitled to an accounting of the fee and costs. No matter how exasperating the client, or how stupid the question appears to be, client questions need to be resolved.

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