Features
Law Firms Loosening Mandatory Retirement Rules Creates Challenges With Younger Lawyers
Mandatory retirement policies have dogged Big Law for decades, creating partnership tensions and fractures in some law firm client relationships. But more law firms are beginning to loosen their retirement policies, analysts say, even when it creates more challenges with younger generations of lawyers.
Features
Avoid Making Tech Decisions In Crisis Mode
Some law firms are realizing that the hasty, though necessary, decisions made to facilitate remote work should be revisited or undone. Many of the tools implemented in an emergency are insufficient to withstand the increasing cybersecurity threats law firms are facing today. The good news, though, is that it's not too late to implement the right tech to protect your firm.
Features
Managing Well-Being In the Legal Industry
A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.
Features
Legal Sales Strategies
The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
Features
The Four Legal Sales Strategies
The 'best choice' provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
Features
How to Build a Successful Business Development Plan
Driving Growth Through Client Success and Thought Leadership Business development is a critical part of a law firm's growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm's reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
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Time Well Spent: Make Meetings Valuable
"Ugh, not another meeting!" Do you hear this from your colleagues and direct reports? If so, you should turn your meetings from a waste of time to a value-added use of time. We know meetings are important. They increase collaboration, set accountability, and create a shared sense of purpose and progress — all important elements of a happy, successful workplace.
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Are You Facing a Problem or a Crisis?
Recognizing the many degrees of severity and activity levels is crucial when a matter presents itself. Is it time to go scorched earth or take it in stride and allow a situation to fizzle? When defining the spectrum from minor issue to crisis, it is vital to understand how a problem can become a crisis if left unattended or how jumping the gun and overreacting can be disastrous.
Features
Great Marketing Initiatives Happening Now
Some great marketing initiatives happening in law firms around the country — as well as some recommendations.
Features
6 Steps to a Successful Business Development Plan
Driving Growth Through Client Success and Thought Leadership Business development is a critical part of a law firm's growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm's reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
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