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Features

How to Waste Time and Money In Legal Marketing Image

How to Waste Time and Money In Legal Marketing

Gina F. Rubel

Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.

Features

Shrinking Demand? Top 7 Reasons Firms Are Leveraging Experience Data Image

Shrinking Demand? Top 7 Reasons Firms Are Leveraging Experience Data

Jason Noble

While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.

Features

Financial Strategies to Optimize Your Technology Spend Image

Financial Strategies to Optimize Your Technology Spend

Mike Henderson, Whitney Jones, & Bill Pitcairn

Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.

Features

Marketing Tech: Legal Ops Success In an Uncertain Economy Image

Marketing Tech: Legal Ops Success In an Uncertain Economy

Ari Kaplan

Ari Kaplan speaks to leaders in legal ops on key themes emerged that are likely to drive new initiatives in 2023.

Features

How to Cut Through the Content Marketing Noise Image

How to Cut Through the Content Marketing Noise

Meg Pritchard

Content marketing is not dead. But it has evolved — and it's more challenging than ever to "win" at content marketing.

Features

Understanding Your Audience by Traffic Sources Image

Understanding Your Audience by Traffic Sources

Keith Ecker

This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.

Features

What Hybrid Work Plans Are Working? Image

What Hybrid Work Plans Are Working?

Anthony Davies

Starting in late 2021, the drumbeat of "return-to-the-office" began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?

Features

Strategies for Reining In Expenses During Down Market Image

Strategies for Reining In Expenses During Down Market

Rob Mattern

What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm's back-office operations. This article provides a brief overview of five areas where your firm can not just "cut costs" but actually improve operations while doing so.

Features

Recessions Offer Opportunity To Improve Your Processes and Innovate Image

Recessions Offer Opportunity To Improve Your Processes and Innovate

Ioana Good

Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.

Features

What's Behind the Surge In Law Firms Launching Crisis Management Practices? Image

What's Behind the Surge In Law Firms Launching Crisis Management Practices?

Dave Poston

Over the last year or so, there has been a surge in law firms launching "crisis management" practice groups. Does this move reflect expanding relationships beyond one-off litigation matters? Is this just a collaboration and renaming or repackaging of existing attorney expertise and practices? Or is there something deeper going on?

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