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Law Firm Marketing and Business Development

  • Ari Kaplan interviewed 50 legal operations professionals to better understand how they are adapting to today's legal, business, and operations landscapes, including examining the effect of contract lifecycle management tools and the rise of analytics and artificial intelligence on their law departments.

    August 01, 2023Ari Kaplan
  • As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach. But when it comes to the marketing and business side of the legal industry, leaders are bullish about the prospects of AI assisting their overworked teams, with many actively exploring possible applications, if not using them already.

    August 01, 2023Max Mitchell
  • In June, when the internal emails of former Lewis Brisbois partners were leaked to the New York Post a month after the partners, along with over 100 other attorneys, left the firm to start their own, it offered another lesson to learn in crisis management.

    August 01, 2023Everett Catts
  • Automate Onboarding & Offboarding Processes for Smoother Transitions Questions about the role of AI in the legal market continue to dominate current headlines, but firm consolidation remains a big part of the transformation the industry is undergoing. And yes, technology and automation are playing key parts in this. As firms merge or acquire others to expand their capabilities and client base, a streamlined approach to attorney onboarding and offboarding has become essential.

    August 01, 2023Harold Westervelt
  • As firms strive to remain competitive in an increasingly crowded marketplace, marketing and business development professionals can and should play a critical role in driving growth and helping generate revenue.

    August 01, 2023Heather McCullough
  • The legal industry has undergone significant changes over the years with advancements in technology, shifting client expectations and increased competition driving firms to adapt and evolve. And while legal marketing and business development departments have transformed over as well, there is still much room for improvement to capitalize on the tremendous talent that exists within these teams.

    August 01, 2023Heather McCullough
  • Artificial Intelligence will revolutionize law firm marketing forever. Law firms are now (or should be) leveraging the potential of AI in order to enhance their marketing efforts. By harnessing the capabilities of AI, law firms are able to expand their marketing strategies, boost efficiency, accuracy, and overall client engagement.

    July 01, 2023Stuart J. Oberman
  • Powerful forces are now pushing regulators in the direction of non-lawyer ownership of law firms in the United States. Some of the forces are completely well-intentioned, but some of the forces are not so well-intentioned.

    July 01, 2023Quentin Brogdon