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The Rise of Innovation In a Hyper-Competitive Market for Legal Talent Image

The Rise of Innovation In a Hyper-Competitive Market for Legal Talent

Ari Kaplan

The results of interviewing 30 chief talent officers along with directors and managers of recruiting reveal the impact of the pandemic on entry-level and lateral hiring, the appetite for leveraging technology to address the rapid acceleration in on-campus interviewing and lateral recruitment, and the increased focus on innovation to fuel law firm success.

Features

SEO for Law Firms: Will It Help You Win More Clients? Image

SEO for Law Firms: Will It Help You Win More Clients?

Spencer X. Smith

Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.

Features

Is Sales Enablement The Next Big Thing In Legal Services? Image

Is Sales Enablement The Next Big Thing In Legal Services?

Eric Dewey

Law firms can look to a growing trend, however, among their corporate brethren as a model to solve the business development training challenge. It's called Sales Enablement.

Features

Five Important Marketing Steps to Take In 2022 Image

Five Important Marketing Steps to Take In 2022

Jill Marie Wilson

There's simply no better time than these early days of 2022 to take the time to consider and prioritize some essential first steps you can promptly execute to ensure your law practice is on the right path to being even more successful in January 2023 than it is today.

Features

10 Steps to Realigning Sales, Marketing and Tech Image

10 Steps to Realigning Sales, Marketing and Tech

Melissa "Rogo" Rogozinski

If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.

Features

Remote Work Yields Savings, But Watch for Tax and Jurisdiction Issues Image

Remote Work Yields Savings, But Watch for Tax and Jurisdiction Issues

Troy Ayala

While the rapid ascent of home offices may have initially come as a shock to more than a few corporate cultures, the truth is that business leaders who embrace long-term remote working can yield significant cost savings and boost employee morale.

Features

In the New Year, Be Sure to Highlight Client Service Skills Image

In the New Year, Be Sure to Highlight Client Service Skills

Sharon Meit Abrahams

Demonstrating client service before the engagement serves attorneys well into the ongoing relationship. This checklist can help professionals discuss important topics with new clients and demonstrates their skills in quality client service.

Features

What Does Life Look Like for PR Post-COVID? Image

What Does Life Look Like for PR Post-COVID?

Carlos Arcos

There was no shortage of COVID-related PR opportunities having an impact on practice groups across the board, from real estate to bankruptcy to employment and more. This wave started in 2020 and continued well into 2021. Once the pandemic does finally fade from our lives, what will the new normal for legal PR look like?

Features

Sales Speak: Selling Doesn't Cause Buying Image

Sales Speak: Selling Doesn't Cause Buying

Eric Dewey

Selling doesn't cause buying. Buying is an internal business process and that process is fast becoming out of sync with the sales training we often push on our lawyers. Our buyers know more than we do about what is really important inside companies when they are looking to hire outside counsel. We must get better at that lest many of our practices become even more commoditized.

Features

Law Firms and the Rise of Hospitality Image

Law Firms and the Rise of Hospitality

Anthony Davies 

The law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.

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